This book is suitable to be utilized as a learning process material for students whose class activity are focused in elaborating cultural communication. A number of quotes on opinions, statements, research results, and other sources from relevant experts are successfully collected and neatly sorted according to the concept of chronological order, which would support the students’ learning. The data exposed are the bases to construct two-way communications among people in a community or society who belongs to the category of different culture groups.

The examples of psychological, socio-cultural problems put forward in this book are also highly representative, because they can be used as cultural communication strategy. By imparting the understanding of definitions, terms, principles, and meanings from the cultural aspects, the author invites the readers, especially university students who are learning how to build the bridge of communication through a medium known as cross cultural understanding.

Before attributing cultures to be different and aspiring to build good cultural communication between the differences, people must consider the bridge used, namely cross-cultural understanding. The word cross which signifies ‘reach across’ or ‘pass across each other’ refers to two or more different matters.

Thus, cross cultural understanding to a large extent is an effort to understand various different cultures. It is a crucial need for humans to be able to comprehend any kinds of differences to shape cultural communication. In addition, the rapid growth of globalization together with technological development force humans to compromise with all new habits that are everchanging and dynamically moving.

Therefore, in connection with cross cultural communication, Mackin (2006) proposes three questions:
 How can people handle these situations effectively?
 How do people avoid personalizing our differences into likes and dislikes?
 Is there a way to understand and respect our differences and use them to build something that is stronger and more flexible than before?

The answers to those questions are required to underline the importance of cross-cultural understanding in a good two ways cultural communication; with the goals to avoid hatred, prejudice, or dislikes because of highlighting the differences that triggers conflicts.

Sampul
Table of Contents
List of Figures
Preface
Acknowledgement
Introduction
Part one: Culture, Cross Cultural Terms and Principles
Part two: Cummunication in Culture Dimensions
Part three: Verbal and Nonverbal Communication
Part four: Adaptation and Conflict
References
Index
Appendices
About The Authors