Author is a Senior Lecturer (faculty member) in the Management Study Program, Faculty of Economics and Business Universitas Sebelas Maret (FEB UNS), Indonesia. He completed his Ph.D. in Management at Universitas Gadjah Mada (UGM). His main interests in research include Consumer Behaviour, Management Information Systems, and Netnography. He is the founder of Nawala-Tools for Netnography research and Watase UAKE for Systematic Literature Review. He teaches courses at both undergraduate and postgraduate levels. He has published articles in various journals.
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