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Measurement Model for Competitive Advantage of Product

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The intense business competition in all business sectors is inevitable, both from the manufacturing and service industries in small and large scale. In a business environment with an increasingly competitive level of competition, every company is required to retain management customers. Companies are required to always be creative and innovate in order to survive, so in developing products, producers must determine the quality that will place the product's position in the market. The quality of the products offered is expected to be superior and have more added value than competing products [1]. Thus the product will always have an appeal for consumers.

Ikhtisar Lengkap   
Penulis: Rita Ambarwati

Penerbit: Pustaka Rumah C1nta
ISBN: 9786239327248
Terbit: April 2020 , 99 Halaman










Ikhtisar

The intense business competition in all business sectors is inevitable, both from the manufacturing and service industries in small and large scale. In a business environment with an increasingly competitive level of competition, every company is required to retain management customers. Companies are required to always be creative and innovate in order to survive, so in developing products, producers must determine the quality that will place the product's position in the market. The quality of the products offered is expected to be superior and have more added value than competing products [1]. Thus the product will always have an appeal for consumers.

Pendahuluan / Prolog

Preface
Praise the presence of Allah SWT for its abundance of grace and grace so that the monograph of Measurement Model for Competitive Advantage of Product has been completed. This monograph is the result of research on measuring the competitive advantage of products both in small and medium enterprises and manufacturing in order to increase product competitiveness in the global market. Thank you to all parties who have helped in the completion of this monograph. We realize that there are still deficiencies in this monograph that criticism and suggestions for the improvement of this book are desirable. Hopefully this book can provide benefits for further research and for all those who need it.

Penulis

Rita Ambarwati - Rita Ambarwati merupakan dosen tetap Fakultas Bisnis Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo yang mengampu beberapa mata kuliah diantaranya: manajemen operasional, riset operasi, manajemen pemasaran, strategi pemasaran. Putri ke-4 dari pasangan bapak H. Sudarso dan Ibu Hj. Sri Asmaningwati ini lahir di Surabaya, 07 April 1980 yang mengawali kariernya sebagai praktisi perbankan tahun 2000 – 2012 dan menjadi trainer dan dosen manajemen operasional sejak 2017. Latar belakang pendidikan peneliti antara lain: S-1 Manajemen, Universitas Wijaya Putra di Surabaya (lulus tahun 2003). S-2 Magister Manajemen Teknologi, ITS 10 Nopember Surabaya (lulus tahun 2011), dan S-3 Program Doktor Ilmu Manajemen, Universitas Brawijaya di Malang (lulus tahun 2014). Penulis terlibat dalam penelitian dan pengabdian kepada masyarakat baik didanai oleh Ristekdikti maupun dana mandiri tentang strategi pengembangan produk dan tema manajemen operasional dalam industri.

Daftar Isi

Sampul
Halaman Sampul
Hak Cipta
Kata Pengantar
Daftar Isi
Chapter I Small Medium Enterprises
Chapter II Quality of Products
Chapter III Measuring the Competitive Advantage
Chapter IV Competitive Advantage for Msme
Chapter V Competitive Advantave for Manufacturing
     I. Literature Review
     II. Research Methodology
          Problem Identification
          Questionaire and Data Processing
          Validity and Reliability test
     III. Analysis and Discussion
AUTHOR  BIOGRAPHY
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