This book is structured with the aim of providing English teaching materials for the students of Management Department who study Business English in accordance with KKNI. These teaching materials are designed for national use and therefore lecturers throughout Indonesia can use them directly in the classroom or by adapting as needed and learning tasks are developed with the principles of the Communicative Approach to develop student competencies in all four language skills, namely listening, speaking, reading and writing.

The learning material and assignments in this book are organized into two learning cycles, namely the oral cycle and the written cycle. The oral cycle emphasizes developing listening and speaking skills using video-recording media through YouTube, and the writing cycle develops reading and writing skills. In accordance with the principle of cohesiveness in language learning, the two cycles develop all four language skills in an integrated manner. Both the oral cycle and the written cycle are composed of four types of learning activities, namely opening, exposure to the target language, explanation of the linguistic elements, and the practice of communicating in the target language in a guided or free manner. In addition, for the purpose of enrichment and evaluation, each unit is equipped with structured tasks in the form of homework and evaluation.

Our gratitude goes to God Almighty who has bestowed guidance, health, fortitude and patience with us so that the writing of the book, entitled English for business for the students studying business has been completed.

This book is structured with the aim of providing English teaching materials for the students of Management Department who study Business English in accordance with KKNI. These teaching materials are designed for national use and therefore lecturers throughout Indonesia can use them directly in the classroom or by adapting as needed and learning tasks are developed with the principles of the Communicative Approach to develop student competencies in all four language skills, namely listening, speaking, reading and writing.

The learning material and assignments in this book are organized into two learning cycles, namely the oral cycle and the written cycle. The oral cycle emphasizes developing listening and speaking skills using video-recording media through YouTube, and the writing cycle develops reading and writing skills. In accordance with the principle of cohesiveness in language learning, the two cycles develop all four language skills in an integrated manner. Both the oral cycle and the written cycle are composed of four types of learning activities, namely opening, exposure to the target language, explanation of the linguistic elements, and the practice of communicating in the target language in a guided or free manner. In addition, for the purpose of enrichment and evaluation, each unit is equipped with structured tasks in the form of homework and evaluation.

The material and learning activities in this book are developed to encourage student to learn English for Business. Learning activities are developed to make students individually, in pairs, and small groups actively learn English through activities to understand and use English to express ideas and feelings naturally. Lecturers act more as facilitators, feedback givers, and encourage students to have the courage to express themselves by not ignoring the importance of language accuracy. With such learning activities and the role of the lecturer, students are guided and get facilitation in practicing how to express themselves so that they are finally able to communicate well.

In connection with the completion of writing this book, we would like to thank the various parties who have provided their support during the preparation process. In particular we would like to express our deepest gratitude and appreciation to our wives, children, fathers, mothers, brothers and sisters who have patiently encouraged each step in writing this book. We apologize for the days and weekends that we cannot spend together and thank you for your understanding.

We realize that this book still has shortcomings. Input from various parties, especially lecturers and students who use this teaching material, for the further improvement. Hopefully this teaching material provides benefits for learning English in the country.

Sampul
Hak Cipta
Foreword
Table Of Contents
Chapter I What Is Business?
     1.1 The Definition of “Business”
     1.2 The Functions of Business
Chapter II The Objectives and Role Of Business
     2.1 Introduction
     2.2 Types of Business
     2.3 Type of Business Based On Its Activities
     2.4 Business Based On The Type of Use
     2.5 The Role of Business
Chapter III Marketing
     3.1 What is Marketing?
     3.2 Marketing Function
     3.3 Types of Marketing
Chapter IV Production
     4.1 Introduction
     4.2 What is Production ?
     4.3 The Purpose of Production
     4.4 Types of Production
     4.5 Factors of Production
     4.6 Process of Production
Chapter V Human Resources
     5.1 Definition of Human Resources and Human Resource Management
     5.2 The Definition Of Human Resources
Chapter VI Finance
     6.1 Introduction
     6.2 Categories of Finance
     6.3 Financial Regulations
     6.4 Financial Management
     6.5. Financial Services
     6.6 Financial Careers
Chapter VII Accounting
     7.1 Introduction
     7.2 The Definitions of Accounting to the Experts
     7.3 The Function of Accounting
     7.4 Main Activities of Accounting
     7.5 Fields of Accounting
     7.6 Importance of Accounting in Management Decision Making
     7.7 Importance of Accounting in Parts of Business are Described Below
Chapter VIII The Types Of Business
     8.1 What are the Types of Businesses?
Chapter IX Transportation Management
     9.1 Introduction
     9.2 What Is Transportation Management?
     9.3 What Is Transport Management Technology All About?
     9.4 Why Do Organizations Need Transportation Management Systems?
Chapter X Banking Management
     10.1 Key Principles in Banking Management Science
     10.2 Bank Fund Management
     10.3 Banking Financial Management
     10.4 Income vs. Banking Management
Chapter XI Online Banking
     11.1 What Is Online Banking?
     11.2 Understanding Online Banking
     11.3 Disadvantages of Online Banking
     11.4 Online Banks
Chapter XII Advertising
     12.1 Definition of Advertising
     12.2 Objectives of Advertising The three main advertising objectives are to inform, persuade an
     12.3 The Functions of Advertising
     12.4 Advertising Programs
References
Sampul